 |
|
|
|
|
|
|
 |
|
|||||
 |
 |
 |
|
|||
 |
 |
 |
|
|||
 |
 |
|
||||
 |
|
|||||
 |
|
 |
|
 |
|
 |
|
Database Services
The single most important factor in any marketing campaign is
target group selection. Research shows that the target list alone can
account for 60-80% of program success or failure. But maintaining an up-to-date
marketing database that can be used for targeting is time consuming and
expensive. Most companies simply do not have the resources, expertise
or database tools. Our database services provide clients with a web enabled
marketing database and powerful data mining tools at an affordable price.
Web Enabled Marketing Database
Our LeadMaster application provides a powerful web enabled marketing
database and repository for customer information. Each customer record
contains 55 fields which can be populated with company demographic data,
installed product information or planned projects. A comments field stores
free form data such as completed telemarketing scripts. Web enabling provides
sophisticated search capabilities and Internet access.
Data Mining
Telemarketing campaigns provide valuable detail about a customer's
current and future product interests. The ability to convert this sales
intelligence into action is the new competitive advantage. Our LeadMaster
application has a powerful search engine that allows marketers to mine
their customer data and turn information into closed business.
LeadMaster's data mining capabilities allow marketers to do queries using
multiple selection criteria to develop target lists or conduct sophisticated
marketing analysis. Queries can be done on a single data field such as
industry segment or a combination of any of the 55 fields in the Leadmaster
database. Even the free form Comments field can be searched by key word
or script question providing truly robust targeting. Marketers can quickly
identify key selling targets such as high growth industries, competitors'
installed base or high revenue opportunities.
[
Home ] [ About
Us ] [
FAQ ] [ Contact
Us ] [ Career
Opportunities ]
[ Site Map ] [ LeadMaster™
Demo ] [ Subscribers
]
Tactical
Sales Solutions Inc
Tel: (416) 229-2442 Fax:
(416) 229-9798
